Willow Online Wills Ltd

Privacy & Cookies Policy

Last updated: 12 June 2026

This Privacy Policy applies between you, the User of this Website, and Willow Online Wills Ltd, the owner and provider of this Website. Willow Online Wills Ltd takes the privacy of your information very seriously. This Privacy Policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website.

1. Definitions and Interpretation

In this Privacy Policy, the following definitions apply:

2. Scope of this Privacy Policy

1. This Privacy Policy applies only to the actions of Willow Online Wills Ltd and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.
2. For purposes of the applicable Data Protection Laws, Willow Online Wills Ltd is the "data controller". This means that Willow Online Wills Ltd determines the purposes for which, and the manner in which, your Data is processed.

3. Information We Collect

We may collect, use, store, and transfer various categories of personal information about you when you use our online Will service. These categories include:

• Identity information such as your first name, last name, maiden name, username or similar identifier, marital status, title, date of birth, and gender.
• Contact information such as your billing address, delivery address, email address, and telephone numbers.
• Financial information such as bank account details and payment card information.
• Transaction information including details of payments made to and from you, as well as records of products and services that you have purchased from us.
• Technical information such as your IP address, login details, browser type and version, time zone setting and location, browser plug-in types and versions, operating system, platform, and other technology used to access our website.
• Profile information including your username and password, purchase history, preferences, interests, feedback and survey responses, as well as information relating to your Will such as appointed guardians, beneficiaries, funeral wishes, and any individuals with whom you have created a Will.
• Usage information relating to how you interact with and use our website, products, and services.
• Marketing and communications information including your preferences for receiving marketing communications from us and third parties, as well as your communication preferences.

4. How We Collect Your Data

We collect data when you:

• Register an account or use our services;
• Contact us via email, phone or Website;
• Make payments or transactions;
• Use our Website.

We also collect data automatically through cookies and similar technologies.

5. How We Use Your Data

We use your data to:

• Provide and manage our services, including Will creation and storage;
• Process payments and transactions;
• Improve our Website and services;
• Communicate with you;
• Send marketing communications (where permitted);
• Maintain security and prevent fraud.

We process your data under lawful bases including contract performance, legitimate interests, consent, and legal obligations.

6. Sharing Your Data

1. We may share your Data with the following groups of people for the following reasons:
2. Our employees, agents and/or professional advisors, to obtain advice from professional advisers.
3. Third party payment providers who process payments made over the Website, to enable third party payment providers to process user payments and refunds.

7. Data Security

1. We will use technical and organisational measures to safeguard your Data, for example:
   • Access to your account is controlled by a password and a user name that is unique to you.
   • We store your Data on secure servers.
   • Payment details are encrypted using SSL technology (typically you will see a lock icon or green address bar, or both, in your browser when we use this technology).
2. Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately by contacting us via this e-mail address: info@willowwills.co.uk.
3. If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.

8. Data Retention

Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this Privacy Policy or until you request that the Data be deleted.

Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.

9. Your Rights

You have the following rights in relation to your Data:

• Right to access, the right to request (i) copies of the information we hold about you at any time, or (ii) that we modify, update or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is "manifestly unfounded or excessive." Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why.
• Right to correct, the right to have your Data rectified if it is inaccurate or incomplete.
• Right to erase, the right to request that we delete or remove your Data from our systems.
• Right to restrict our use of your Data, the right to "block" us from using your Data or limit the way in which we can use it.
• Right to data portability, the right to request that we move, copy or transfer your Data.
• Right to object, the right to object to our use of your Data including where we use it for our legitimate interests.

To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing your Data), please contact us via this e-mail address: info@willowwills.co.uk.

If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the relevant data protection authority. For the UK, this is the Information Commissioner's Office (ICO). The ICO's contact details can be found on their website at https://ico.org.uk/.

It is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it.

10. Cookies

This Website may place and access certain Cookies on your computer. Willow Online Wills Ltd uses Cookies to improve your experience of using the Website and to improve our range of products and services. Willow Online Wills Ltd has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times.

All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.

Before the Website places Cookies on your computer, you will be presented with a message bar requesting your consent to set those Cookies. By giving your consent to the placing of Cookies, you are enabling Willow Online Wills Ltd to provide a better experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of the Website may not function fully or as intended.

This Website may place the following Cookies:

You can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please see the help menu in your internet browser. You can switch off Cookies at any time, however, you may lose any information that enables you to access the Website more quickly and efficiently.

You can choose to delete Cookies at any time; however, you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.

It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

For more information generally on cookies, including how to disable them, please refer to aboutcookies.org. You will also find details on how to delete cookies from your computer.

11. Third Parties and Transfers

Willow Online Wills Ltd may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Willow Online Wills Ltd. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use the Data for the purposes for which it was originally supplied to us.

We may also disclose Data to a prospective purchaser of our business or any part of it.

In the above instances, we will take steps with the aim of ensuring your privacy is protected.

12. Third-Party Links

This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This Privacy Policy does not extend to your use of such websites. You are advised to read the Privacy Policy or statement of other websites prior to using them.

13. Changes to This Policy

Willow Online Wills Ltd reserves the right to change this Privacy Policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the Privacy Policy on your first use of the Website following the alterations.

You may contact Willow Online Wills Ltd by email at info@willowwills.co.uk.

14. General

You may not transfer any of your rights under this Privacy Policy to any other person. We may transfer our rights under this Privacy Policy where we reasonably believe your rights will not be affected.

If any court or competent authority finds that any provision of this Privacy Policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this Privacy Policy will not be affected.

Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.

This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.